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Botanical Ingredients 2016 [Deep Dive]

Many industry veterans understand that the world of botanical ingredients carries weight in the world of nutraceuticals—to the tune of $7 billion annually. But many also likely agree that events of the last year and a half have, for better or worse, produced an unexpected and lasting impact on the botanical category—policy, testing, ID, transparency and quality controls.

It started with the investigation by New York Attorney General Eric Schneiderman in February 2015, charging that private label herbal supplements at leading retail chains didn't contain the ingredients on their labels, but that's not where the story ends. 

Dig into our latest Deep Dive Report to find out about what key industry players are thinking, where the new frontier may lead for botanicals, and what you can do to assure products deliver on their promises to consumers. 

Learn more about botanical ingredients in 2016 by downloading below!