According to Nutrition Business Journal, the immune supplement market is expected to grow more than 25% in 2020 alone, due in no small part to concerns surrounding COVID-19 (for context, in 2019, the category grew 8.5%). Still, interest in immune health supplements is evergreen, with the Council for Responsible Nutrition’s 2019 Consumer Survey on Dietary Supplements finding that 20% of supplement users do so to support their immune systems.
Elderberry extract is a superior offering for these shoppers, capable of providing seasonal support or everyday maintenance. Learn about its double-acting effects on the body’s immunity.
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