Consumers are tempering their love for sugary foods in response to global recommendations to limit calories from added sugars. In fact, a recent study found that 76 percent of respondents said they were trying to limit or avoid sugars in general. Many factors contribute to this shift in behavior. One such factor is health care messaging linking excessive sugar consumption, poor eating habits and a sedentary lifestyle to obesity and other health concerns. It has sparked a focus on healthier lifestyles and “clean” eating.
Government agencies and lawmakers have also enacted laws targeting sugar. In the United States, new federal regulations require added sugars to be included on the Nutrition Facts labels. Also, some cities, states and countries are now imposing a tax on high-sugar products such as soft drinks.
While the U.S. is leading the way, concern about added sugar in foods and beverages is a growing global issue.