In 2018, sales of natural, organic and functional food and beverage grew 6.6% to $152 billion, while sales of conventional food and beverage contracted 0.2%, indicating strong consumer desire for cleaner products.

That’s not to say there aren’t challenges to the natural products industry. Maintaining reliable natural and organic ingredient supply is difficult, cash-flow issues regularly stifle startup growth and fervent competition squeezes precious shelf space. Despite many efforts, the natural products industry is still plagued by pressing issues such as single-use plastics and an increasingly fragmented retail environment.

But the industry is also rife with opportunity and strong forces drastically altering the food and beverage landscape for the better. From improved technology support to palpable shifts in consumer eating habits, these five disruptors are shaping the future of food.

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