From nutrient-dense dark chocolate to super herb elixirs, consumer demand for functional food and beverages has been steadily increasing. According to data from Grand View Research, global sales for these products are expected to exceed $255 billion by 2024, fueled by the aging population, health care costs and consumers’ desire to take control of their own health. Because of this growth, there has been a shift toward marketing functional ingredients to the conditions they address.
During this hour-long webinar, New Hope Network and Suzy will take a deep dive into the data-backed trends, consumer preferences and the latest ingredient innovations in the functional food and beverage category.
Market Research Manager, New Hope Network
President at Consumer Intelligence Platform, Suzy