In the 1960s and '70s, dietary supplements became more prominent in Americans' lives as many people sought to reconnect with the Earth. But supplements’ origins can be traced back much further than that, all the way to the beginning of civilization and, specifically, to the use of herbs, healing plants and minerals as part of traditional healthcare systems such as Chinese medicine, Native American healing traditions and India’s Ayurveda.

Needless to say, supplements have evolved considerably since their earliest days, creating a booming, multi-billion dollar industry that’s sophisticated, evolving and shaking up healthcare in this day and age by offering consumers access to thousands of products to support their wellbeing. 

In order to be a trusted supplement retailer today, you have to fully understand the history of the industry, stay ahead of the science and innovations and connect with trusted brands. Read on to learn more.

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