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How Solgar and BioCell Collagen leveraged a strategic partnership for success – webinar

How Solgar and BioCell Collagen leveraged a strategic partnership for success – webinar
Learn about how a brand and a supplier combined strengths to win market share and grow the beauty from within nutraceutical market, and why science-supported ingredients such as BioCell Collagen stand out in winning products on the shelf.

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This 1-hour webinar will address the key reasons the beauty from within (BFW) category is coming on strong for today's U.S. consumer. While physical appearance cosmetically has traditionally been the front runner for beauty, today's consumers are more interested in sustainability overall, including their health and appearance, gaining a better understanding that true beauty is generated from within.

This all told, they do want to see visible improvements in their skin's appearance. Here of course is where BioCell Collagen comes in. The powerful and compelling clinical evidence supporting its mechanism of action (MOA) and visible results make it a leading ingredient choice for brands wanting to drive growth in this category. The supported claims, based upon the clinical science, create the market edge for brands.

This live broadcast webinar will feature NBJ market data on growth in BFW, including collagen, followed by a presentation from BioCell overviewing the science for skin appearance. We'll wrap with a presentation by BioCell brand partner The Bountiful Company, discussing category growth and the relaunch of Solgar Collagen Hyaluronic Acid Complex containing BioCell Collagen, envigorating the BFW category. Moderated by New Hope Network content marketing director, a live a question-and-answer segment fielding audience questions will be included before the conclusion.

Don't miss this webinar, learn why customers today are leaning into beauty from within for lifelong health and beauty, and why products containing BioCell collegen are poised to deliver results.


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Francine Schoenwetter

Content Marketing Director, Informa Markets Health and Nutrition

Suhail Ishaq
President, BioCell Technology

Liza Boone, Ph.D.
Manager, Sales Education, Solgar

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