How to stand out in sports nutrition [white paper]

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While sports nutrition is a growing market, it is also one that is highly competitive. Data shows that the number of new product launches in the U.S. sports nutrition category has doubled since 2011. To succeed, therefore, it is important to identify a target consumer and create a product with a distinct proposition that will appeal to them.

Download the white paper below to discover astaxanthin—the (secret) ingredient to success.