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Consumers all around the world have a love affair with their baked goods. From breads and cakes to pastries and flatbreads, these products have a long-standing legacy in many cultures that represent comfort, indulgence, celebration, tradition and family ... along with the sustenance and convenience they bring to today’s consumers. However, with the rise of dietary concerns about carbohydrates, sugar and trans fats from partially hydrogenated oils, bakery products had a growing image problem with consumers in many markets.

These shifting attitudes are creating both pressure and opportunity for bakery manufacturers, and this is driving innovation to create new and nutritious products in all bakery categories. Learn more in this white paper.

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