Inside the Bottle: Illuminating quality and identifying opportunities [eGuide]
Today’s informed consumers seek out “clean label” products and increasingly demand transparency from companies before buying their merchandise.
With more than 50,000 new dietary supplements introduced over the last 20 years, consumers are understandably confused about what to buy. As brands seek to stand out from the crowd, the two most important aspects of doing so are being forthcoming about their products and ensuring that the products they offer meet clear quality standards.
Illuminate the path to quality in the 2017 Supplement Manufacturer Edition of Inside the Bottle.
Inside you'll find:
- Quality ingredient best practices—moving beyond "acceptable"
- Honest talk about where things can go wrong
- Self-regulation and protection
- The future of quality through education and science
