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Inside the Bottle: Understanding Supplements Today

Dietary supplements were once popular only with nutrition radicals. But today, they have mass appeal thanks to a growing body of clinical evidence showing that, along with a healthy diet and lifestyle, supplements can support vitality in our fast-paced world. As a result, a walloping 68 percent of American adults take them, according to a 2015 Council for Responsible Nutrition (CRN) survey. Even conventional-medicine practitioners are recognizing the importance of nutritional supplementation, because of both the burgeoning research to back it and the constantly evolving definition of what “healthy” really means.

Still, the supplements industry faces unique challenges—and is taking measures to ensure the good players emerge on top. We’ve done a deep dive into the world of supplements to disseminate info on the latest science, media headlines, quality measures, innovations and more to help you become an expert on this ever-evolving category. 

In this e-guide:

GOT SUPPLEMENTS? | Advice to help your customers choose the best products

SUPPLEMENTS IN PERSPECTIVE | The good, the bad and the media

YES, SUPPLEMENTS ARE REGULATED | Understanding the regulatory landscape

INNOVATION AND THE ROAD AHEAD | New delivery systems and opportunities 

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