Ad consumption is changing. Consumers once captive to commercial breaks opt instead for streaming services offering no-ad upgrades. At the same time, Nielsen reports that people spend between six and seven hours per week on social media—where they can skim (but not skip) advertising, and where there’s space for personal connection and storytelling.
Natural brands can capitalize on this shift. With an arsenal of authentic stories and educational information to share, there’s never been more opportunity for brands to deliver a tailored and targeted message via social media, influencers and digital storytelling.
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