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Maximizing the benefits of MCT

Maximizing the benefits of MCT
From health benefits to merchandising, here’s the skinny on this on-trend healthy fat.

Name a three-letter oil with great health benefits, a wide consumer base and booming sales. No, it’s not CBD. There’s another on-trend oil in town: MCT. According to SPINS, sales of medium-chain triglycerides are seeing double- and even triple-digit growth across a variety of channels, amounting to nearly $30 million in sales annually. It’s also the eighth most popular functional ingredient in the natural channel, gaining ground on mainstays like protein and fish oil. 

Download this guide to get to know its many health benefits and how to choose quality MCT products that will appeal to all.

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