Key for today’s shoppers: Getting the most out of life. And while that starts with food, it doesn’t end there. In a U.S. natural shopper study conducted by Social Nature, a Vancouver-based social product sampling company, the majority of consumers showed they are taking a more holistic approach to wellness, one that embraces mental, physical and emotional goals.
The fact that self and environment are interconnected isn’t lost on today’s consumers, either, resulting in more eco-conscious decisions. Today’s wellness consumer has a greater propensity to invest in and buy from companies that share their values and many consumers started buying natural products because of this.
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