Rich in beta-glucan, which is an exceptionally healthy soluble fiber, oat bran has emerged as a powerful force in the nutrition industry. Natural, easy to process, and offering multiple health benefits, it is rapidly becoming a go-to ingredient for health and wellness brands and manufacturers and health-conscious consumers worldwide.
The number of new product launches containing oat bran increased by 120 percent between 2012 and 2017, according to data from Mintel. Several major companies have developed products made with oat fiber bran.
Its popularity is no surprise. Oat beta-glucan has been shown to reduce cholesterol, maintain healthy blood sugar levels after eating and to promote gut health. As a result, it is the natural choice of ingredient for cholesterol reduction and reducing the risk of cardiovascular disease, and to deliver benefits for glycaemic control and digestive health. Download this white paper to learn more.