The protein pop is on, giving rise to the renaissance of categories such as jerky and powders for markets far beyond truckers and muscle-building enthusiasts. Layering on top of the latter-day protein craze is the plant revolution.
Flora is now giving fauna a serious run for its money in everything from powders to milks. According to Nutrition Business Journal, 36 percent of consumers prefer plant-based milks today. That number was simply unimaginable not 10 years ago.
The future of protein is plants. Here's why.