In order to maintain the smoothest skin as naturally as possible, many consumers are seeking out anti-aging products that contain collagen, a key factor of firm, supple skin.
The marked growth of the anti-aging product market can be attributed to cleaner, more recognizable ingredients; advanced manufacturing technologies; multi-ingredient formulation (e.g. vitamin C and collagen); and the increasing use of multi-functional products.
Anecdotally, “selfie challenges” also play a role in a market that some researchers believe could reach up to $618 billion. When trying to get a foothold in the anti-aging market, you’ll want to ensure your product hits all the desirable markers.
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