Bella Viva Orchards founder and COO Victor Martino knew the dried fruit category was ripe for innovation. So, the company applied 30 years of research to natural and organic fruit from beautiful California orchards to develop a line of nothing-added dried apples, oranges and peaches. Here, Martino joins us from the company's Cali fields to share why less really is more—and our host Andrea Donsky couldn't agree more.
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Andrea Donsky, Founder, Naturally Savvy
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