Supplements: The next frontier [eGuide]
Sales of supplements continue to grow steadily. The $41.1 billion industry is growing by about 6 percent annually, according to Nutrition Business Journal research, as an increasing number of consumers take their health into their own hands with an expanding variety of supplements and delivery formats.
And, as shoppers choose which products can help them on this health journey, they are scrutinizing ingredient lists more closely, making clean label increasingly important as brands seek to build trust and loyalty.
Here, we explore the top trends and opportunities supporting supplement sales.