Designed to make things more connected and facilitate business efficiencies, the Internet of Things (IoT) now touches almost every market in every corner of the world, connecting people to businesses in ways unimaginable just a few years ago. An interesting byproduct of its growth is the expectation put on businesses to provide outstanding, personalized service to each individual customer, yet do it on a global scale.
Research suggests the link between customer satisfaction and business success is growing stronger by the day. A recent report from Gartner indicated that “89 percent of marketers compete primarily on the basis of customer experience—discrete moments that, together, strengthen or weaken a customer’s preference, loyalty and advocacy.” (Gartner, 2016) For companies without a centralized means to access, and act on, supply chain data, this statistic can seem overwhelming.
So, how do you capitalize on this movement and not fall victim to process shortfalls or disgruntled customers? Learn more in this white paper.
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