The innovative immune category benefits from consumer interest in various delivery formats. In 2019 alternative formats like beverages surpassed pills in terms of supplement market share for the first time, according to Nutrition Business Journal. Adding to the excitement surrounding the category is the fact that consumers are interested in a range of immune support ingredients from established powerhouse ingredients to those that tangentially support immunity via healthy digestion and antioxidant support.
Here are the most popular and effective ingredients for immunity and what to look for when choosing the right ingredient supplier.
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