Sustainably produced products [mini guide]
Yesterday’s consumers didn’t think too much about the ingredients in their foods, beverages and dietary supplements, nor did they consider how these products were produced. Today’s shoppers, on the other hand, care deeply about everything they consume as well as the environmental impact of their choices. They are also increasingly concerned with the business practices and principles of companies that create the goods and services they rely on daily.
According to New Hope Network research, 78 percent of millennials and 71 percent of Gen Xers base their purchasing decisions around brands’ ethics. Learn more about the significance of sustainably produced products in this mini guide.