While yesterday’s supplement shoppers may have exclusively relied on “doctor’s orders,” today’s consumers are more intimately connected with brands and retailers, and are better versed in investigating trends, science and their personal needs. They’re doing their own research. They’re forming tomorrow’s trends. And they have their finger on the pulse of today’s most relevant health concerns.

Want to get them in the door—and to the register? Here are the top five attributes on their wish lists.

Download now.