Buzz around innovations in plant-based meat is ubiquitous—from the grocery aisles to the latest media headlines and stock listings. There’s no doubt about it: Consumer purchasing and eating habits are changing, particularly when it comes to meat consumption, fueling new energy around a promising and innovative category. According to a Suzy study, While 84% of shoppers report that they have purchased meat in the past 3 months, 67% of consumers are open to trying meat alternatives. The future of plant-based meats could even follow the trajectory of the explosive plant-based milks category, becoming a preferred option for many consumers (according to New Hope Network, an astounding 36 percent of consumers prefer plant-based milks today).
As a result, brands are innovating to bring delicious, nutrient-dense options to the market, investors are eating it up and more retailers are integrating plant-based items into the meat department. During our hour-long webinar, New Hope Network, Suzy and the Good Food Institute will take a deep dive into what’s shaping consumer preferences, data-backed trends and opportunities and what the future holds for this promising category. Do you want to ask consumers any specific questions about plant-based meat? Have them ready at the beginning of the webinar, as we’ll be fielding questions on Suzy’s on-demand consumer insights platform during the webinar and revealing responses at the end.
Avi Savar, President, Suzy
Sari Levy, Market Research Manager, New Hope Network
Zak Weston, Industry Analyst, The Good Food Institute
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