Understanding how consumers are purchasing your product is important, but knowing why they're buying it is vital in today's retail landscape. Join Sampler and New Hope Network as we break down the consumer insights that are no longer a nice-to-have, and share tips on how to truly understand what’s driving your consumers to purchase.
Speakers:
Kelly Stewart
Director of Marketing, Sampler
Kelly Stewart is the Marketing Director at Sampler, and one of the company’s earliest employees. With a background in brand strategy and communications in the CPG sector, Kelly joined Sampler to help build the team’s marketing foundation. Since joining Sampler, Kelly has helped develop and implement Sampler’s B2B2C brand voice through the creation and amplification of digital content. She has played an integral role in helping Sampler win industry awards as well as secure press coverage from top publishers like TechCrunch and Ad Age. She is also a co-founder of RetailTO, the newest events series within the TechTO family. RetailTO focuses on bringing together Toronto’s retail community to discuss top trends and innovations within the industry.
Tim Pollak
Partner, Factory LLC
Tim Pollak, Partner and Head of Strategy at Factory LLC, will provide insights from his 50 years as a brand marketer and will also weigh in on what CPG investors should be looking for when choosing to invest in new brands.
