Indian healers have been using ashwagandha, the “Prince of Herbs,” to help people feel better for five millennia. Its popularity among Americans, however, has begun to grow only within the past few years. Sales of Ayurvedic herbs have been increasing steadily, with overall sales more than doubling since 2005 and expected to reach $826 million by 2021, according to Nutrition Business Journal.
So what does ashwagandha do and why is this stinky prince ascending to the North American botanical throne? Download this guide for the scoop.
In this guide:
- How ashwagandha works in the body
- The science behind its support of common conditions
- Ways to promote ashwagandha in the aisle