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NBJ Direct Selling in the Nutrition Industry Webinar: Internet, MLM, Mail Order & DRTV/Radio

NBJ provides a thorough review of the Internet & Multi-Level Marketing sales channels in its April 2011 issue, and will analyze DRTV & Mail Order nutrition product sales for its May 2011 issue. This Webinar will provide an even deeper analysis of the 13% rise in internet supplement sales in 2010, nutrition MLM performance domestically and internationally, and how the explosion of social media among consumers affects industry.  

Social Media has dramatically changed the landscape of non-retail channels. Facebook, for example, has charged into the picture, soaking up 38.1% of the entire global online audience, according to February 2011 data from Google’s Ad Planner. The surging number of Baby Boomers online has created new marketing opportunities for companies to reach out to this growing demographic of supplement users.  And after a tough 2009, the needle is finally being pushed towards growth, with U.S. ecommerce sales rebounding in a big way in 2010.

Nutrition Business Journal will be hosting a Webinar from 1 p.m. – 2:30 p.m. MT on Wednesday, June 8, to discuss the social media surge and how sales of dietary supplements performed via internet retailers, multi-level marketers (MLMs), direct-response television (DRTV), direct-response radio (DR radio), and mail-order catalogs in 2010. 

In addition to providing a detailed overview of 2010 nutrition sales by product category and direct-to-consumer channel, the Webinar will explore:

  • How direct-to-consumer sales compared to retail sales in 2010
  • How companies use social media platforms and which are proving to be successful
  • How domestic & international MLMs performed in 2010 and what is to be expected for 2011
  • An analysis of the most successful global MLMs 
  • Changes in marketing and regulations and how they are affecting established Internet & MLM players

During this web seminar, you will receive the latest trends & challenges arising from our recent reporting on this topic in our April Internet & MLM issue.  Marc Brush, NBJ’s Editor in Chief and Carla Ooyen, NBJ’s Director of Market Research are scheduled to participate.

Spearker Panel Includes:

Marc Brush is the editor of NBJ and helped guide the editorial direction for all NBJ products. Marc has written for many industry publications, and brings more than 10 years of professional experience in editing and business analytics to NBJ.
Carla Ooyen is the director of market research of NBJ. In addition to producing market research reports, Carla is responsible for NBJ’s quantitative research, company databases and surveys. Carla earned her MBA from the Leeds School of Business at the University of Colorado.
“Nutrition Business Journal’s research into these direct sales channels is another way NBJ’s market research is different than that of other generalist research firms that look solely at the nutrition industry’s retail markets,” says Nutrition Business Journal Editor Marc Brush.
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