Natural Foods Merchandiser


An Organic Empire?
Mary Jane Butters is being hailed as the Martha Stewart of organics. A 50-year-old organic farmer from Idaho, Butters began publishing a magazine, MaryJanesFarm, in January 2002, providing tips on organic gardening, sewing, cooking and crafts, in a friendly tone that makes readers feel that they?ve just been invited in to the neighbor?s kitchen for a chat over a cup of coffee. The magazine also has a catalog section, where readers can order Butters? own brand of organic dried foods. With only three issues published, the magazine became an instant underground success, and spawned a weekly newspaper column, soon to be followed by a major book deal. Her first book, Mary Jane?s Gathering Place, is scheduled to be released in spring 2005 by Clarkson Potter, the division of Random House that publishes that other domestic goddess? books.

Drinking From the Fountain of Youth
Forget beauty sleep and skin creams—the Dutch can now drink their way to good looks. Holland-based Yagua has developed Beauty Juicer, a cosmeceutical beverage. Using a base of grapefruit, ginger and white cocoa, the drink is fortified with collagen and aloe vera. Yagua claims that drinking the concoction will rejuvenate the body from within, revitalizing hair, skin and nails, and supporting the growth of new body cells.

From Diapers To Doughnuts
Does baby seem bloated? If so, perhaps he or she is like the 3,000 infants and toddlers the Gerber Product Co. studied recently. The baby-food company found that children get their first taste of soda as young as 7 months, and french fries are the most commonly consumed vegetable for toddlers aged 15 to 24 months. Of infants aged 7 to 24 months, 18 percent to 33 percent consumed no vegetables whatsoever on a daily basis, and 23 percent to 33 percent consumed no fruits. Nearly a third ate solid foods before the recommended age range of 4 to 6 months, and by 9 months more than half were eating desserts and candy at least once a day. By their first birthday 16 percent were also eating salty snacks at least once daily. It should be no surprise, then, that toddlers aged 12 to 24 months were also taking in nearly 300 calories per day more than recommended.


Natural Foods Merchandiser volume XXV/number 1/p. 34

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