15 natural brands killing it on social media

While just about every brand has a social media presence, some in-the-know natural brands stand out for their strategic use of social platforms for storytelling and building a loyal fan base.

Jessie Shafer, RD, Director of Influence & Health Education

March 11, 2018

15 Slides

At the bare minimum, natural brands use their Twitter and Facebook accounts to announce company news and provide customer service. And while those are a few good reasons to get savvy on social media, that approach is both boring and so 2010.

With more natural brands launching online and more consumers than ever buying their healthy and natural products there, too, it makes sense to have a digital presence that is both informative and entertaining. The brands that are strategically winning on social media are those that use multiple platforms to engage fans, flaunt some personality and inspire healthy living through photography, video, purpose-driven campaigns, the power of cult followings, and, of course, hashtags.

Check out the 15 brands that have caught the digital eye of thousands of health enthusiasts—and also grabbed our attention leading up to and during Natural Products Expo West 2018.   

About the Author(s)

Jessie Shafer, RD

Director of Influence & Health Education, New Hope Network

Jessie Shafer, RD, is New Hope Network's director of influence and health education. In this role, Jessie curates opportunities and appropriate partnerships for New Hope's health and wellness influencer audience, as well as health practitioner and nutrition expert audience. Jessie is a Northwestern University graduate, registered dietitian, and long-time health journalist, having worked for more than 17 years at four major publishing houses on consumer-facing health brands, including Meredith Corporation and August Home Publishing and holding the role of editor-in-chief of Delicious Living for four years. Jessie and her husband relocated from Iowa to Colorado in 2015 where they enjoy riding their bike, hiking in the mountains and being mom to a cute and curious toddler. 

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