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These four brands' packaging upgrades and innovations are reflective of broader industry and consumer movements toward waste reduction, mission-based business, quality ingredients and convenience.
In this video, hear from Tom's of Maine, which recently went through the process of reducing the packaging on its Natural Beauty Bars; Kombucha Dog, which uses its labels to support its social mission; Navitas Organics, which recently rebranded from Navitas Naturals to emphasize its organic ingredients; and 10th Avenue Tea, which found a way to stand out in the tea aisle.
Senior content producer, New Hope Network
Deanna oversees day-to-day production of digital content, newsletters and social media for newhope.com. She especially enjoys writing about packaging and mission-driven brands. Prior to joining New Hope Network, Deanna reported on healthcare innovation for MedCity News. She has a bachelor's degree in journalism from Ball State University.
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