Brands reinvigorate product packaging at Winter Fancy Food Show 2018

At the Winter Fancy Food Show in San Francisco, natural brands showcase gorgeous new packaging.

Jenna Blumenfeld, Freelancer

January 23, 2018

3 Min Read
Brands reinvigorate product packaging at Winter Fancy Food Show 2018

Amid the piles of gourmet cheese and fine chocolates, the Winter Fancy Food Show this week features numerous natural brands that are debuting new, attractive product packaging. From small tweaks to huge design overhauls, here are a few companies whose new digs caught our eye.

Because Cookie Dough

Candy-shop colors encase these pints of coconut sugar-sweetened cookie dough, suitable for baking cookies or eating straight from the container.

Start Right Original Waffles

Who knew that waffles could be so attractive? We love the perfectly messy image on the front of this high-protein waffle brand's box, and the punchy colors will shine right through the frozen case.

Ohi Superfood Bar Coconut Macadamia

The bright packaging on this refrigerated superfood bar gives a nod to the brand's Hawaiian roots. We dig the special diet attributes called out on the front of the package (plant-based, gluten-free, grain-free, non-GMO) and the illustrated cluster of ingredients above the logo.

Pasta Bow Tie Minis Mac & Cheese

This one's not so much a packaging update as a new partnership with Disney! This collaborative food brand scored a deal with Disney to print classic characters on the front of its bags in order to inspire little ones to nosh on these puffed wheat snacks.

Mike's Organic Curry Love Tikka Masala

We're seriously in love with this new packaging by Mike's Organic Curry Love. Previously encased in a glass jar, the sauce is now packaged in a stand-up cardboard triangular box.

Fawen Ready-To-Drink Soup Beet & Cabbage

This drinkable soup company tweaked its packaging to better communicate that the product is ready-to-drink right now, so there's no need to heat it up (check the small seal that reads "Drink On The Go"). Fawen also made the nozzle wider to encourage better organic soup drinkability. It's a slight change, but the brand moved the medley of veggies inside the beverage to the perimeter of the package, which seems to better highlight the company name, Fawen. This packaging update is testament that small changes can make a difference.

Saffron Road Crunchy Chickpeas Dark Chocolate Chai

Saffron Road is slowly rolling out new packaging across its brand portfolio with brightly colored backgrounds, such as this burnt-orange color. Check out the sweet new product, too: dark chocolate coated chickpeas that resemble candy.

Arctic Zero Light Ice Cream

Arctic Zero took the opportunity to radically overhaul its package design with the launch of a new line of products, Light Ice Cream, which unlike the original SKUs, contain dairy. The brand plans to extend this modern packaging to its other products, too. 

Stash Organics

Here, new flavors pair with new packaging to reinvigorate Stash's core consumers and attract new ones. Check out the artsy photography of the main ingredients—is that a bonsai tree we see on the Asian Pear Harmony flavor?

Copper Cow Coffee + Sweetened Condensed Milk

It's hard to see in this photo, but Copper Cow's new packaging is aptly laced with copper-colored metallic details. We particularly love how the company includes "women owned" on the front of the box—usually this important attribute is hidden on the back of the package.

Bob's Red Mill

Lilac colors and bold product descriptions are rolling out across Bob's Red Mill's products, starting with this trio of baking-specific items. It's a solid way to garner continued excitement for this wildly popular legacy brand.

Stay tuned for more new product coverage from the Winter Fancy Food Show on, and follow @NewHopeNetwork on Instagram for real-time show coverage!

About the Author(s)

Jenna Blumenfeld


Jenna Blumenfeld lives in Boulder, Colorado, where she reports on the natural products industry, sustainable agriculture, and all things plant based. 

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