Bill Keith of Perfect Snacks explains how your CPG brand can successfully innovate within a challenging space.

Cameron Simcik, Community & Conference Content Coordinator

May 6, 2019

Innovation within the natural products space is nothing new to Bill Keith. His company, Perfect Snacks, has been redefining the fresh snacking category with its refrigerated protein bars and now, snack pack bites.

But how does Perfect Snacks do it and do it successfully? Playing the leverage game and being data-savvy, for starters. 

The company is proving it is possible to bring innovative products to market without cannibalizing your company, and in this video, Keith explains how.

About the Author(s)

Cameron Simcik

Community & Conference Content Coordinator, New Hope Network

Cameron is a certified nutritionist passionate about elevating emerging natural products brands through writing and conference programming and bringing holistic health to the masses.

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