How to get your brand noticed on Beacon Discovery

New Hope Network’s Beacon Discovery is an unbeatable tool for product discovery, allowing retailers to filter for product attributes, sustainability and more. Find out how to get the most out of this platform.

Meredith Kaufman , Standards Specialist

April 30, 2024

2 Min Read
Beacon Discovery

You have your booth design and marketing for Natural Products Expos nailed down with bright colors, catchy outfits for your team, and of course delicious samples, but how can your brand stand out on New Hope Network’s new digital product directory, Beacon Discovery? Follow these tips to maximize your leads on Beacon:

Upload high quality images


Picture Beacon as a match-making service that connects your brand to the perfect retailers. You want your products to look hot!  Be sure to submit high-resolution images of all sides of your products, including a labeling flat.   Acceptable file formats include PNG, JPG, or JPEG. Images should exceed a minimum resolution of 1000x1000. Don’t forget to include your product dimensions!

Display your HowGood Impact Estimate


Beacon has partnered with HowGood, a third-party sustainability database for food companies that measures both the environmental and social impact scores of your product and then puts them into context with others. At no extra cost, HowGood will calculate a sustainability assessment for your products, which can be displayed on the product page.

Apply for a Market Ready Verified badge


Did you know that New Hope Network has its own regulatory consulting service, MarketReady Insights? Our regulatory experts will review your product labels and marketing for regulatory compliance and once you’ve implemented the necessary changes, you can display your Market Ready Verified Badge next to each of your products that have been reviewed.

Remember to add new products


You can add new products to Beacon at any time! Products launched within the last year will display on the ‘What’s New’ tab, increasing your brand’s visibility.   

Did you know? A year-long subscription to Beacon is included in every booth package for Natural Products Expo West and Newtopia Now and also available as a standalone package even if your brand is not exhibiting at one of our shows. Have you visited Beacon yet? Log on today and discover thousands of new products. For more information see here or get in touch with us at [email protected].  

About the Author(s)

Meredith Kaufman

Standards Specialist, New Hope Network

Meredith Kaufman is a standards specialist at New Hope Network, where she works with trade show exhibitors to ensure their products meet the requirements of New Hope’s Standards Program.

Kaufman has a bachelor’s degree in religion from Bucknell University in Lewisburg, Pennsylvania, and a juris doctorate from the University of Colorado, Boulder.

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