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A fortuitous event brought together a healthy snack brand and a professional basketball player—a match made in heaven.

Hannah Esper

April 12, 2018

Recruiting a brand ambassador can be a smart move for building your brand, but it has got to be the right fit.

After a two-year process, Zing Bars scored Kristaps Porziņģis of the New York Knicks as its brand ambassador. We talked to co-founder and CEO David Ingalls at Natural Products Expo West about cultivating a relationship with an NBA player, how he knew it was a good match and what having a brand ambassador has done for the company.

brandcamp-logo_2_4.pngWant to learn more about building your brand in an omnichannel world? Join us for BrandCamp, our new webinar series that answers the burning questions facing emerging brands today.

About the Author(s)

Hannah Esper

New Hope Network

Hannah oversees day-to-day production of digital content, e-newsletters and social media for newhope.com, connecting natural products brands with valuable content to help them to do better business.

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