How Zing Bars landed a superstar brand ambassador

A fortuitous event brought together a healthy snack brand and a professional basketball player—a match made in heaven.

Hannah Esper, Managing Editor

April 12, 2018

Recruiting a brand ambassador can be a smart move for building your brand, but it has got to be the right fit.

After a two-year process, Zing Bars scored Kristaps Porziņģis of the New York Knicks as its brand ambassador. We talked to co-founder and CEO David Ingalls at Natural Products Expo West about cultivating a relationship with an NBA player, how he knew it was a good match and what having a brand ambassador has done for the company.

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About the Author

Hannah Esper

Hannah Esper

Managing Editor, New Hope Network

Hannah Esper is the Managing Editor for New Hope Network’s Nutrition Business Journal. She’s an editorial professional with more than 10 years’ experience of creating content strategies and overseeing their implementation process.

See more from Hannah Esper

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