Pitch Slam judges reveal what they look for in the winning brand

Do you have what it takes to win the Expo West 2020 Pitch Slam? Sure, you might have an innovative natural products brand. But with a diverse group of expert panelists spanning the industry, it's tough to figure out those finer details that'll land you the Pitch Slam champ title—until now.

Here, four Expo West 2020 Pitch Slam expert panelists reveal what they'll be looking for in the winning brand.

Allison Ball: Founder, Allison Ball Consulting - Finals Expert Panelist

Yoli Ouiya: Founder and Chief Eco Officer, Yoli's Green Living Group - Semifinals Expert Panelist

The journey and d

Eric Schnell: Founder, BeyondBrands - Finals Expert Panelist

While so many categories are hot right now, and it's easy to jump on a trend and package it a bit different than the next brand, it truly is the founder I would be backing as an investor or Pitch Slam judge, so I really try and look for who the person is inside as a leader and how much they know why their brand is needed in the world at this time. It's hard to find it often, but all the brands I have seen that successfully built themselves in the natural products industry over the last two decades most often have founders that share these traits in common.

Katie Paul: VP of Category Management and Growth Solutions, KeHE Distributors - Semifinals Expert Panelist

There are five