Unboxed: 8 novel and nutritious breakfast products

Breakfast options are seemingly limitless nowadays. Take a look at eight of the latest and greatest better-for-you options on the market.

Jenna Blumenfeld, Freelancer

June 12, 2024

9 Slides

Breakfast is arguably the most contentious meal of the day. While some people swear it’s the most important time to eat, others (especially the intermittent fasting crowd) say that breakfast is highly skippable.

Today’s innovative natural manufacturers are pouring novelty and nutrition into breakfast items. Convenient frozen offerings transform traditionally complex breakfast dishes, such as waffles and biscuits, into fast eats. Classics like cereal and bars are updated with upcycled ingredients and sugar alternatives like wildflower honey and coconut sugar.

The growing demand for healthy and convenient breakfast options translates to impressive category growth. According to the market research firm Technavio, the global breakfast food market size is forecast to increase $125 billion between 2022 and 2027, with a compound annual growth rate (CAGR) of 5.31%.

Here’s a peek at the most exciting new and natural breakfast product launches.

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About the Author(s)

Jenna Blumenfeld


Jenna Blumenfeld lives in Boulder, Colorado, where she reports on the natural products industry, sustainable agriculture, and all things plant based. 

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