Wholesale Week: How CPG founders can diversify shelves, increase sales

Wholesale Week, a free, five-day online workshop for emerging food, beverage and grocery brands, starts Monday. See what brand leaders can learn.

January 3, 2024

2 Min Read
A woman reads a food label in the certified organic section of a natural and organic grocery.

CPG founders can shape shoppers’ daily lives of shoppers through the products they consume—but it’s not always easy to grow a brand and make a difference in this historically homogenous industry. It’s even more challenging for persons of color or other under-represented communities.

In this ever-evolving organic and natural products industry, diversity and inclusivity are not just buzzwords, but crucial components that drive innovation and foster a stronger industry. Supporting diversity is a savvy business move that has a huge impact. But how do entrepreneurs accomplish this? Food Biz Wiz will teach founders during Wholesale Week, Jan. 8-12.

This free, five-day online workshop provides emerging food, beverage and taxable grocery brand founders a unique opportunity to learn, network and contribute to a more inclusive future, while also solidifying their retail and sales strategies. For more information and to register, visit https://www.alliball.com/wholesaleweek.


Allison Ball, founder of Food Biz Wiz, and her team are committed to shaking up the food industry and empowering underrepresented voices in the grocery space. Ball is a former grocery buyer turned wholesale consultant, and the creator of Retail Ready, an online program that has helped more than 2,500 brands understand how to land on more retail shelves.

By providing Wholesale Week for free, Food Biz Wiz lives up to Ball’s philosophy that everyone deserves to have the knowledge and tools needed to have shot at success. By empowering entrepreneurs and helping their businesses succeed, the industry increases the diversity of brands on retail shelves, deepens connections to food sources, and supports consumers as they shop more consciously and with integrity.

As natural and organic brand founders learn to understand retail buyers and master the language of the industry, they will gain a comprehensive understanding of what it takes to succeed in the competitive CPG landscape. Participating in Wholesale Week, puts founders in a position to actively shape the future of the natural and organic products industry. Wholesale Week is a call to action—a call to diversify our shelves, empower underrepresented voices, and drive positive change in the CPG landscape.

Source: Food Biz Wiz

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