Wholesale Week provides emerging brands top advice for retail success

Entrepreneurs and founders of emerging food, beverage and grocery brands can take advantage of a week of free lessons on building a wholesale strategy.

During Wholesale Week, June 3-7, Allison Ball will present online sessions covering the three mistakes that every packaged food brand makes; the secrets to growing wholesale accounts; and her framework to supercharge sales, get on retail shelves and sell to shoppers. It’s all aimed at founders of packaged food, beverages, grocery, pet care, health and beauty products, and it’s available to residents of any city, state or country.

Allison Ball, founder of Food Biz Wiz

The 10-minute online sessions are available on demand via Facebook, where all participants will be able to connect with other founders for answers, education and support.

Food founders who are unsure about their wholesale strategies, frustrated with typical business advice, very close to starting production or recently started production will find that Wholesale Week is a perfect fit.

Ball offers Wholesale Week as part of the Food Biz Wiz mission: Everyone deserves the knowledge and tools they need to give their business a real shot at success. She deeply believes in increasing diversity on retail shelves, making stronger connections to food sources and supporting consumers as they shop with integrity.

With a resume that includes being grocery buyer and head of grocery at Bi-Rite Market and judging Pitch Slam at Natural Products Expo West in 2023, Ball has spent the last 10 years as a consultant to CPG brands and founder of Food Biz Wiz, where she offers online education and hosts a weekly podcast.

Source: Food Biz Wiz