The new Pet Innovation Challenge will highlight innovative and emerging pet health brands and tackle the opportunities and challenges of the current pet health industry.

Hannah Esper, Managing Editor

September 25, 2019

2 Min Read
Cats and dogs peaking

Ten pet-focused brands have been selected to participate in two days of innovation pitching and mastermind problem solving at the first Pet Innovation Challenge, which focuses on passionate innovators seizing nascent opportunities and overcoming tremendous obstacles in the pet-care category.

The event on Oct. 2-3, 2019, at Factory in Bethlehem, Pennsylvania, challenges the idea that entrepreneurs are often left to "go it alone" in their quest to do better by our pets and our planet. It's sponsored by New Hope Network and hosted by Factory, a team of experienced operators with $250 million of investable capital who acquire meaningful equity stakes in high-potential food, beverage and pet health companies, and partner with them to rapidly build value. 

The pitch event will be Oct. 2, and the community is invited to attend and discover the ideas that are changing the pet care landscape. All event proceeds go to a local animal shelter.

Here are the entre-pet-neurs that will pitch their brands for a shot at more than $50,000 in prizes.

Animal Biome, microbiome testing and supplements for health and wellness

Because Animals, a biotechnology company the creates pet food made with cultured meat

Chippin, the “Beyond Meat of Pet Food”

Hachi Tama, a smart cat litter box that helps early detection of chronic kidney disease

Jiminy’s, dog food and treats using insect protein

Maranda, veterinary-approved lab tests from home

Mella Petcare, a first-generation thermometer device that allows for non-rectal temperature readings

Obe, a patented pet health and wellness system using smart technology for personalized dog wellness and nutrition

Primal Health, a patented, clinically proven drinkable dental prebiotic

Shameless Pets, the first brand to focus on upcycling within pet treats

The winner of the pitch competition will receive a cash prize, six months of entrepreneur services from Factory and a free booth at Natural Products Expo East 2020.

For more information and to register for the event, click here.

About the Author(s)

Hannah Esper

Managing Editor, New Hope Network

Hannah Esper is the Managing Editor for New Hope Network’s Nutrition Business Journal. She’s an editorial professional with more than 10 years’ experience of creating content strategies and overseeing their implementation process.  

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