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7 gluten-free statistics you need to know

Don't be another statistic. Stand out from the competition by understanding the ins and outs of the gluten-free market, starting with these important numbers.

Jessica Rubino

May 20, 2013

1 Min Read
7 gluten-free statistics you need to know

On Thursday, May 30, Newhope360 and the Gluten Intolerance Group are hosting a gluten-free webinar: Understanding the Gluten-Free Customer. Leading gluten-free experts will explore the market-shifting trends, statistics and consumer health and shopping habits that will help you understand the gluten-free customer and ultimately do better gluten-free business—whether manufacturing or retailing. 

Why should you join the conversation? Here are seven statistics that prove you need to pay attention to the GF category.

Register for our webinar here.

Download our free Gluten-Free Tool Kit for more information on doing better gluten-free business.

1 in 133

Estimated number of people in the U.S. affected by celiac disease, the majority of whom remain undiagnosed.


Population thought to have non-celiac gluten sensitivity.


Growth of the gluten-free foods market as it boomed in 2012. Conventional grocery grew less than 1% during the same period.


Americans who say they are trying to avoid gluten for health reasons, according to NPD Group.


Place “gluten-free” was listed in Time magazine’s Top 10 Food Trends of 2012.

$4.2 billion

The size of the gluten-free market in the United States in 2012, according to Packaged Facts.

$6.6 billion

The expected size of the gluten-free category by 2017, according to Packaged Facts.


About the Author(s)

Jessica Rubino

Vice President, Content, New Hope Network

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