Natural Products Expo logo

9 reasons why you should attend Natural Products Business School at Expo East 2018

Let us count the ways how Natural Products Business School can bolster your brand.

Jenna Blumenfeld, Freelancer

August 29, 2018

3 Min Read
9 reasons why you should attend Natural Products Business School at Expo East 2018

We all know that many of our best ideas aren’t created in a vacuum—they are collective and built on community. As a part of Natural Products Business School at Expo East, you’ll have the opportunity to join a tribe of entrepreneurial peers and form connections that can take your brand to the next level. On Sept. 12, 2018, we’re bringing together the best entrepreneurs, investors and experts we can find to take you on a journey to build a standout brand from ideation to impact.

Here are our top nine favorite reasons why you can't miss this day.

1. You'll hear from Kavita Shukla, CEO of The FreshGlow Co.

Kavita Shukla is the inventor of FreshPaper, a groundbreaking product she developed when she was just 12 years old that helps keep produce fresh for two to four times longer. Shukla will kickstart the day with a healthy dose of entrepreneurial inspiration by sharing how she launched an internationally distributed product with just $300 dollars.

2. You’ll learn how to identify brand vision.

Alicia Potter, founder and creative director of Faven Creative, will help you discover how to identify your company’s vision, and communicate your brand ethos to consumers quickly and effectively.

3. You'll break bread with the best.

As a part of Natural Products Business School at Expo East, you’ll have the opportunity to join a passionate tribe of entrepreneurial peers and experts with a delicious networking lunch.

4. You’ll decode the power of packaging.

Join a live conversation with a branding and packaging design firm, private equity investor and angel investor to help you understand how critical packaging decisions can help or hurt your chances of attracting investment. Learn where packaging ranks in determining investment decisions, how to choose the right pack structure and important environmental considerations.

5. You'll get a crash course on cultivating retail relationships.

Retailers are the boots-on-the-ground advocates between your brand and your consumers. How will you push a new product and fresh perspectives while helping to grow the category? You’ll join Blake Mitchell of Interact Boulder, Jeremiah McElwee of Thrive Market and Elena Rosenblum of Union Kitchen in a session that will improve your relationships with buyers and consumers through strategic branding.

6. You'll have fun!!

Natural Products Business School is built on a community of entrepreneurs, focused on learning and networking.

7. You'll make great connections.

Get your business cards ready to roll—this is your opportunity to connect with peers and experts the day before the show floor opens!

8. You'll have a world-class Master of Ceremonies.

New Hope Network’s senior food editor Jenna Blumenfeld will MC Natural Products Business School, and will likely tell hilarious jokes … not that the author of this article is biased or anything.

9. We're almost out of seats! Reserve yours today.

To ensure the best balance between connection and learning, we try to keep the room at a cozy size. We hope you'll join us!


What: Natural Products Business School (sponsored by 301 INC and Moss Adams)
When: 7:30 a.m.-4:30 p.m., Sept. 12, 2018
Where: Hilton, Key Ballroom 7/8

About the Author(s)

Jenna Blumenfeld


Jenna Blumenfeld lives in Boulder, Colorado, where she reports on the natural products industry, sustainable agriculture, and all things plant based. 

Subscribe and receive the latest updates on trends, data, events and more.
Join 57,000+ members of the natural products community.

You May Also Like