A simple way to fix the recycling system

Here's a simple solution to fixing our broken recycling system that addresses the growing plastic pollution crisis head-on.

Reyna Bryan

March 25, 2021

3 Min Read
Recycling facility
Getty Images

As we wake up to the hard realities of the plastic pollution crisis, we are all eager to find sustainable solutions that will allow us to deliver products to our customers without creating waste in the process.

As a sustainable packaging designer, I have focused on this challenge for over a decade. Over the years, I have had the opportunity to study our materials and material management systems from a system level perspective and I have found a simple way to fix our recycling system and get us on track to build a true circular economy.

The solution lies in changing the definition for “recyclable” in the Federal Trade Commission’s (FTC’s) Green Guide. The current definition of recyclable is interpreted such that a material can only be labeled as recyclable if over 60% of households have access to collection of the material. The current definition does not mention the need for an end market for these materials, and this is in fact where the recycling system is breaking down. It turns out that Material Recovery Facilities (MRFs) around the country have been working day in and day out to collect our single-use packaging materials, sort and bail these materials and try to sell them on the recycled material market. But unfortunately, many of these materials (mainly plastics) do not have strong end-markets, which means no one wants to buy these materials from the MRFs and they end up shipping these materials overseas or sending them to landfill.

Quick fix: Update the definition of 'recyclable' in the FTC Green Guides

If we want to create a true circular economy, we must only put materials into the system (e.g. the materials that make up our products and packaging) that have strong end-markets on the secondary recycled material market. A simple yet effective way to drive this change would be to update the definition of recyclable in the FTC Green Guides to state: A material can only be labeled as recyclable if an end-market exists for over 60% of the material entering the system. The FTC could further define “end-markets” as real companies and individuals that buy the recycled material and use this material to make new products (not including combustion for energy).

This would mean that plastics could not be labeled as recyclable unless they had strong end-markets (i.e. high value on the recycled material market). The result would be that the plastic industry would be incentivized to invest heavily in developing real end-markets for recycled materials, and they would be disincentivized to produce a growing volume of virgin plastic resin. It would also create a dynamic where MRFs could become profitable and financially stable (as now many are currently depending on subsidies and are on the verge of closing their doors). As this would be a big change, I would suggest that we phase into this definition over the course of a 3- to 5-year period.

Anything is possible when we work together

I wanted to share this idea with you all to inspire new ways of thinking and open up conversations around the definition of recyclable in the FTC Green Guides. The global plastic crisis calls us, the CPG industry, to come together and take real action. We are a brilliant and capable community and together we can update our policies and systems to build a better world for our future generations. I hope you will join me in this work.

Reyna is the president of RCD Packaging Innovation, an innovation firm that works with select brands and manufacturers to bring forward new sustainable packaging solutions.

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About the Author(s)

Reyna Bryan

Reyna is the president of RCD Packaging Innovation, an innovation firm that works with select brands and manufacturers to bring forward new sustainable packaging solutions. RCD specializes in product development, supply chain management and facilitating collaborative innovation. RCD is on a mission to make sustainable packaging the norm.

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