Back to the Roots' biggest early mistakesBack to the Roots' biggest early mistakes
July 15, 2013
In business, it's easy to get stuck and not even know it—maybe your headquarters are in the wrong place; maybe you're no longer playing to your own strengths; maybe your founding story is getting old and limits a larger conversation to open up with your consumers. Back to the Roots founders Nikhil Arora and Alejandro Velez have faced all these quagmires before. Hear how they moved on and kept their business from stagnating.
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