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Behind the Expo: Tara Feiman, video producer

Natural Products Expo West often feels like a well-oiled machine. Find out how Tara Feiman uses her production skills to tell brand and retailer stories for New Hope Network.

2 Min Read
Meet the team at New Hope

With more than 3,000 exhibitor booths, 510,000 square feet of show floor and tens of thousands of attendees, it takes a dedicated team of professionals with diverse skills to ensure that Natural Products Expo West is an all-around success. Representing education to operations, client services, sales, marketing, design, standards, content and more, these and other New Hopers work behind-the-scenes—for months and sometimes even years in advance of a show—to make sure each expo runs smoothly, and to support New Hope’s mission statement to cultivate a prosperous, high-integrity CPG and retail ecosystem that creates health, joy and justice for all people while regenerating the planet.

This Expo West Show Scoop series highlights some of the many people at New Hope Network who make it all possible.

Here, Video Producer Tara Feiman talks about storytelling for effecting positive change in the natural products industry and beyond. 

In one sentence, tell me about your job at New Hope. I get to collaborate with a number of teams, and create video content, and podcasts focusing on health and wellness.

How long have you been doing this? I’ve been producing for 10 years+, but I have been at Informa for about eight months.

What do you love about your job? LTara.jpegearning about new people and elevating stories.

What do you wish people knew about what you do? “Fix it in pre-!” The more time we spend planning great content, the better the storiesa and the more impact can be experienced for all.

What's the most challenging part of your job? Finding the story that is satisfying for everyone.

What are you looking forward to at Expo West? I am super excited to go to Climate Day for my first Expo West. The other education sessions look amazing too!

What are you concerned about at Expo West? Hydration. I am bringing my Camelbak to make sure I get enough water.

What’s the one thing you cannot live without at EW? Bubbly water. I’m looking at you Liquid Death—it brings me happiness in the a.m.

Favorite Expo shoes? I hear tennis shoes are the go-to footwear? We will see—I bought myself some work boots with extra cushion.

What are you most proud of about the work you do on Expo West? I have really enjoyed partnering for content for the Community Purpose & Impact Awards. The creators and innovators that are being celebrated should be seen by all.

What does the natural products industry mean to you? The natural products industry is a vehicle to effect positive change in the conversations about inclusivity, access to healthy food and empowering consumers to create a healthier way forward.

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