Beyond the logo: What else makes a great brand?

July 29, 2013

New Hope logo in a gray background | New Hope

You might have the most innovative, eye-catching logo in the natural products store, but if your customer service lags or your signage looks like fourth-grade work, it signals that you’re not on top of your game. Consistency is key. So is polish. Adam Butler, cofounder and director of collaboration at The Butler Bros, gives us expert advice on which elements, besides a logo, make a startup brand shine.

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