Building relationships is key to natural products success

The natural products industry is packed with stories of passionate people who launch brands because they want to address an unfilled niche, change how consumers see a certain category or develop a product and platform that benefits producers and purchasers alike. Jim Mills, cofounder of MM Local, is one of these exceptional entrepreneurs. His company has found a way to sell exclusively locally grown ingredients to local markets year-round. Mills shares his inspiring story in this short video.