Cash, brand & distribution matter most in natural productsCash, brand & distribution matter most in natural products
May 1, 2014
Three Twins may have a great-tasting product with a strong commitment to organic ingredients, but co-founder and CEO Neal Gottlieb says his business would be no where without attention to the dog-eat-dog elements of building a consumer products business. Taste and mission are important for natural products companies, but your business can't flourish without solid foundations in cash flow, brand development and product placement.
You May Also Like
Expo East celebrated innovations, ideas that help the industry growSep 29, 2023
Vision 2030: Insights from Today’s State of Natural You Can UseSep 29, 2023
Notable trends a New Hope editor captured at Expo EastSep 28, 2023
CPG veterans launch equity investment firm for purpose-driven brandsSep 28, 2023