Certified B Corporation: 15 natural companies newly approved

Many companies talk about doing good things. B Lab measures the positive impact a company has on its workers, suppliers, community and environment.

Victoria A.F. Camron, Digital content specialist

February 17, 2021

15 Slides

Being a Certified B Corporation doesn't mean a company's products or services are innately better than another's.

Being a Certified B Corporation means a company has a positive effect on its employees, community, environment and customers. It means a company is legally required to consider the impact of its decisions on its stakeholders—not just its shareholders—and be transparent.

Certification is not a one-and-done exercise, either. Once a company is certified—meaning it scored 80 points or more, out of 200, on an assessment of its operations and business model—it must undergo a review every three years. More than 3,800 companies in 150 industries were certified as of Feb. 16.

A search of the B Corp directory turned up 15 companies in the natural or healthy industry that have been certified since October.

About the Author(s)

Victoria A.F. Camron

Digital content specialist, New Hope Network

Victoria A.F. Camron was a freelance writer and editor contracted with New Hope Network from 2015 until April 2022, when she was hired as New Hope Network's digital content specialist—otherwise known as the web editor.

As she continues the work she has done for years—covering the natural products industry for NewHope.com and Natural Foods Merchandiser; writing up earnings calls and other corporate news; and curating roundups of trends and information for the website—she is thrilled to be an official part of the New Hope team. (She doesn't mind having paid holidays and vacations again, though!) Victoria also compiled and edited newsletters, and served as interim content director for Delicious Living in 2016.

Before working as a freelancer, she spent 17 years in community newspapers in Longmont, Colorado, and St. Charles and Wheaton, Illinois. Victoria is a Colorado native and a graduate of Metropolitan State College of Denver.

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