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In this episode of the Fodder podcast, the founders of So Good So You share their journey and why finding a better bottle is but one step for continuous business improvement.
Sustainability is a journey not a destination for Rita Katona and Eric Hall, the founders of wellness shot brand So Good So You.
“As an emerging brand,” Hall says, “we’re not perfect, but we’re on a journey to be better. And regardless of where a person is, as an individual, or as a brand, there are steps that you can do each day to improve what you’re doing today at the stage that you’re at.”
Katona and Hall live this through and through as they build So Good So You. And after innumerable steps toward improving their plastic bottle packaging, in July they debuted the biodegradable BtrBtl.
Still, it’s not the solution they seek. It’s just a step.
“When we first launched our website several years ago, we had a little tongue in cheek (statement) on it that said that we would love to pour our juice into your cupped hands, but unfortunately, as that is not possible, plastic is a way that we need to get it to you. But we are always looking for a way to be better,” Hall says.
The bottle, though, is only part of the story for the couple who commit all they do to sustainability and humanity.
Listen to this episode of the Fodder podcast to learn about the commitments they make and costs they are willing accept on the path of continuous improvement.
This is the Fodder podcast powered by New Hope Network's Esca Bona platform. You can find the Fodder podcast here on newhope.com, Soundcloud, Spotify, Apple Podcasts, Google Play and other places you find your podcasts.
Have an "innovation for good food" idea we should consider for the Fodder podcast? Want to offer feedback on our latest episode? Email us at [email protected].
Senior Content Director, New Hope Network
As the senior content director at New Hope Network, Christine Kapperman combines her 20-year journalism background with her passion for business to cover the natural products industry for newhope.com and Natural Foods Merchandiser magazine. She also led content at worldteanews.com. She loves tracking (and tasting) trends as she shares what’s next to show up in cups, plates and in pantries across the United States.
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