CRN updates guidelines for caffeine-containing supplements
Trade association discourages the marketing and sale of powdered pure caffeine directly to consumers.
March 31, 2015
The Council for Responsible Nutrition (CRN), the leading trade association for the dietary supplement and functional food industry, announced an update to its recommended guidelines for caffeine-containing dietary supplements that discourages the marketing and sale of powdered pure caffeine directly to consumers.
“Our member companies are taking responsible steps to protect consumers,” said Steve Mister, president and CEO of CRN, “by following the advice of FDA and asking industry to support the agency’s consumer advisory that warns of safety concerns for consumers purchasing powdered pure caffeine in bulk. Even though our member companies do not sell this ingredient directly to consumers, as industry leaders we are demonstrating support for FDA’s efforts and urging the entire industry to do the same.”
CRN has added a section to its caffeine guidelines specifically calling on its members not to market powdered pure caffeine to consumers. The addition clarifies that it is not intended to limit marketing or selling of powdered pure caffeine in bulk form as a business to business transaction.